Resources / Snitcher
Snitcher
The best visitor intelligence tool for B2B teams... if you actually do something with the data.
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What is Snitcher?
Snitcher identifies the companies visiting your website by matching IP addresses against a database of business locations. When a company hits your site, Snitcher tells you who they are, what pages they viewed, how long they stayed, and how many times they have come back. For B2B teams running paid traffic or content marketing, this turns anonymous website traffic into a list of warm companies that already know you exist. It is the highest-intent signal in B2B.
What Snitcher does not do, and this is important, is tell you which individual person visited. You get the company, not the contact. That is where the rest of the stack comes in. Snitcher is the trigger. Everything that happens after is what turns the data into revenue and where most teams fall short.
The real problem it solves
Most B2B companies are paying for traffic they never follow up on. A prospect visits your pricing page three times in two weeks and disappears. Without Snitcher you never knew they were there. With Snitcher you know the company, what they looked at, and how interested they are. The problem is most teams stop there. They are stretched thin and not technical, so they look at the dashboard once, shrug, and move on. The data is only valuable if something happens because of it. That is exactly what the Detailed stack is built to do.
THE DETAILED APPROACH
Snitcher is only the beginning.
Snitcher tells you which companies are interested. On its own, that is just a dashboard. The money is in what happens next: enriching those companies, reaching the right people, and following up while the interest is still warm. Detailed builds and runs that entire system for you, so the signal turns into booked meetings instead of a tab you forget to check.
See how we build this for clientsHow it fits in the stack
Snitcher is the starting point. Here is how we connect it to the rest of the system.
THE DETAILED STACK · VISITOR INTELLIGENCE
From anonymous visitor to booked meeting · wearedetailed.com
How Detailed uses it
We use Snitcher as the trigger for our full visitor intelligence workflow. When Snitcher identifies a company that matches a client's ICP, meaning the right industry, right size, and right pages viewed, it fires a webhook to Make.com. Make routes that data to Clay where we enrich the company and find the right contacts. Those contacts then enter an EmailBison sequence (you can use any sequencer of your choice) that reaches out while the company is still actively thinking about the problem your client solves. The whole system runs automatically. No one has to check a dashboard. No warm lead falls through the cracks. Just highly interested leads ready to book a meeting that were already looking for your services.
We route leads through Make first instead of sending them directly into Clay. This gives us an extra layer of filtering logic before enrichment runs. More importantly, pushing data into Clay via the API triggers enrichment automatically on new rows, where a direct webhook into Clay does not play nice with workbook enrichment nodes. The result is a cleaner, fully automated pipeline with no manual steps.
Who it is for
- ✓B2B companies with 500 or more monthly website visitors
- ✓Teams running paid traffic who want to know which companies are converting
- ✓Companies with a defined ICP who can act on company-level data
- ✓Sales and marketing teams that want pipeline without more headcount
- ✓Any B2B company that suspects their website traffic is warmer than their pipeline shows
Who it is NOT for
- ✕E-commerce or B2C companies. Snitcher is company-level, not individual
- ✕Companies with under 200 monthly visitors. Not enough signal to act on
- ✕Teams without any outreach capacity. The data needs someone to work it
- ✕Companies without a defined ICP. You need to know what a good visitor looks like
Pricing
Snitcher charges based on how many unique companies they identify on your site each month. Every plan includes all features with no gating. Unlimited users, API access, CRM sync, and real-time alerts.
Everything included
- ✓Company identification
- ✓Real-time Slack and email alerts
- ✓ICP filtering and scoring
- ✓CRM sync (HubSpot, Salesforce, Pipedrive)
- ✓REST API access and webhooks
- ✓Unlimited team members
- ✓GDPR compliance tools
Monthly pricing by companies identified
Annual billing saves approximately 30%. Pricing auto-adjusts as you scale.
Honest pros and cons
We only recommend tools we actually use. Here is the real picture.
Pros
- ✓Easy pixel installation. One script tag, done in 5 minutes
- ✓ICP filtering is genuinely useful. Filter by industry, size, and location so you only see relevant companies
- ✓Webhook support makes full automation possible
- ✓Real-time alerts so your team knows immediately when a target account visits. We route ours to a Slack channel
Cons
- ✕Company-level only. You still need Clay or another enrichment tool to find actual contacts
- ✕Accuracy varies. IP matching is not perfect especially for remote workers or shared offices
- ✕Pricing can feel steep for smaller teams before they have the automation in place to justify it
- ✕The dashboard alone without a downstream workflow is not enough. You need the full stack
How to get started
Five steps to go from signup to a fully automated visitor intelligence pipeline.
Sign up and install the pixel
Create your Snitcher account and paste the tracking script into your site's head tag. Takes about 5 minutes. No developer required.
Set up your ICP filters
In the Snitcher dashboard, configure filters to only surface companies that match your ideal customer profile by industry, company size, and location. This keeps your pipeline clean from day one.
Connect Snitcher to Make.com via webhook
Set up a webhook in Snitcher that fires every time a qualifying company is identified. Point it to a Make.com scenario that handles the routing and filtering logic before anything gets enriched.
Enrich contacts in Clay via API
In Make, use the Clay API to push the company data into a Clay workbook. This triggers enrichment automatically and finds the right decision maker contacts based on your ICP persona.
Launch your outbound sequence
Push the enriched contacts from Clay into your sequencer of choice. If you want warm context baked in, use EmailBison and configure the sequence to acknowledge that the company has already been on your site.
Want us to build this entire system for you?
This is exactly what we do at Detailed. Book a call and we will map out the full build for your business.
Book a Discovery CallTools that work with Snitcher
Snitcher is most powerful as part of a full stack. These are the tools we pair it with.
Clay Enriches the companies Snitcher identifies and finds the right contacts to reach out to.
Sequences the contacts Clay enriches, closing the loop from visitor to booked meeting.
Attio Syncs your pipeline data so every identified visitor and booked meeting lives in one place.
Guides and tutorials
Step by step walkthroughs for building with Snitcher. New guides drop every week in The Motion.
COMING SOON
How to build a Snitcher to Clay enrichment pipeline
Guide · 10 min read
COMING SOON
Setting up Snitcher ICP filters for B2B outbound
Guide · 5 min read
COMING SOON
Connecting Snitcher webhooks to Make.com
Guide · 8 min read
THE MOTION BY DETAILED
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DETAILED SERVICES
Rather have us build it for you?
We implement the full Snitcher stack from pixel install to automated outreach as part of our Signal tier. Starting at $400/mo.
Book a Discovery Call