Terms of Service

v1.2 June 3, 2026

Welcome to Detailed ("Company," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website at wearedetailed.com (the "Site") and the services we provide, including go-to-market strategy, revenue operations consulting, website visitor intelligence, lead generation, cold outbound campaigns, and sales and marketing automation services (collectively, the "Services").

By accessing or using our Site or Services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Site or Services.

1. Services Overview

1.1 Service Offerings

We provide professional services including but not limited to:

Go-to-market (GTM) strategy and execution
Revenue operations (RevOps) consulting and implementation
Website visitor identification and ICP signal monitoring
Lead generation through cold outbound campaigns (email, LinkedIn, direct mail)
Sales and marketing systems automation
CRM implementation and optimization
Email infrastructure management via EmailBison and select third-party sending platforms
Technical consulting and maintenance services

1.2 Service Engagement

Specific services, deliverables, timelines, pricing, and payment terms will be outlined in a Statement of Work (SOW), Service Agreement, or similar written agreement executed between you and the Company (each an "Engagement Agreement"). In the event of any conflict between these Terms and an Engagement Agreement, the Engagement Agreement shall prevail.

1.3 EmailBison Services

For clients utilizing our EmailBison instance, we provide email infrastructure services on a monthly tech maintenance fee basis. Use of EmailBison is subject to these Terms, your Engagement Agreement, and EmailBison's acceptable use policies. You are responsible for ensuring your email campaigns comply with all applicable laws and regulations.

2. Client Responsibilities

2.1 Access and Cooperation

You agree to:

Provide timely access to necessary systems, accounts, and information
Respond to requests for information, feedback, and approvals within reasonable timeframes
Designate authorized representatives to make decisions on your behalf
Ensure the accuracy and completeness of information you provide
Maintain the security of login credentials and access we provide

2.2 Compliance Obligations

You are solely responsible for:

Legal Compliance: Ensuring all campaigns, messaging, and outreach activities comply with applicable laws including but not limited to CAN-SPAM Act, TCPA, GDPR, CASL, and any other anti-spam, data protection, or telecommunications regulations
Message Content: The accuracy, legality, and appropriateness of all content, messaging, claims, and offers used in campaigns
Contact Lists: Ensuring you have appropriate rights and permissions to contact individuals on lists you provide or we help generate
Opt-Out Management: Maintaining and honoring suppression lists, do-not-contact requests, and opt-outs
Industry-Specific Regulations: Compliance with regulations specific to your industry (e.g., HIPAA for healthcare, FINRA for financial services)

2.3 Prohibited Activities

You may not use our Services to:

Send spam, unsolicited bulk email, or communications to individuals who have opted out
Promote illegal products, services, or activities
Distribute malware, viruses, or harmful code
Engage in fraudulent, deceptive, or misleading practices
Violate any third-party rights including intellectual property or privacy rights
Interfere with or disrupt our Services or systems

3. Payment Terms

3.1 Fees and Invoicing

Fees for Services are specified in your Engagement Agreement. Unless otherwise stated:

Retainer fees are due in advance on the agreed schedule (monthly, quarterly, etc.)
Project fees may require an upfront deposit with the balance due upon milestones or completion
Tech maintenance fees for EmailBison and similar services are billed monthly in advance
Invoices are issued according to the payment schedule in your Engagement Agreement

3.2 Payment Terms

Payment is due within fifteen (15) days of the invoice date unless otherwise specified
Late payments may incur a late fee of 1.5% per month (or the maximum rate permitted by law, whichever is lower)
We reserve the right to suspend Services for accounts more than thirty (30) days past due
You are responsible for all bank fees, wire transfer fees, and currency conversion fees

3.3 Refunds

Retainer fees are non-refundable once the service period has begun
Project deposits are non-refundable once work has commenced
In the event of early termination, you will be invoiced for work completed through the termination date
No refunds will be issued for Services already rendered or access fees already paid

3.4 Expenses

You agree to reimburse pre-approved, reasonable out-of-pocket expenses incurred in providing Services, including software subscriptions, paid advertising, data services, or travel costs (if applicable).

4. Intellectual Property

4.1 Company Materials

All proprietary methodologies, frameworks, templates, tools, software, and pre-existing materials owned or developed by the Company ("Company IP") remain our exclusive property. You receive a limited, non-exclusive, non-transferable license to use Company IP solely for the purpose of receiving Services during the term of your Engagement Agreement.

4.2 Client-Specific Deliverables

Upon full payment of all fees, you own the final deliverables specifically created for you as outlined in your Engagement Agreement, including:

Custom automation workflows and sequences
Campaign messaging and copy created specifically for your business
Strategic plans and documentation prepared for your organization
Custom reporting dashboards and configurations

We retain the right to reuse general concepts, methodologies, and approaches developed during your engagement for other clients.

4.3 Third-Party Tools and Platforms

Integration with third-party platforms (CRMs, email service providers, automation tools, visitor intelligence platforms, etc.) is subject to those platforms' terms of service. You are responsible for maintaining valid licenses and subscriptions for all third-party tools required for Services.

4.4 Company Portfolio Rights

You grant us permission to use your company name, logo, and general project description as a case study or portfolio piece unless you explicitly opt out in writing. We will not disclose confidential or proprietary information without your prior written consent.

5. Confidentiality

5.1 Definition

"Confidential Information" includes all non-public information disclosed by either party, including business strategies, customer data, financial information, technical data, trade secrets, and any information marked as confidential.

5.2 Obligations

Both parties agree to:

Maintain the confidentiality of all Confidential Information
Use Confidential Information only for the purposes of providing or receiving Services
Not disclose Confidential Information to third parties without prior written consent
Protect Confidential Information with the same degree of care used for their own confidential information, but no less than reasonable care

5.3 Exceptions

Confidential Information does not include information that: (a) is or becomes publicly available through no breach of these Terms, (b) was rightfully known prior to disclosure, (c) is independently developed, or (d) must be disclosed by law or court order.

6. Data Protection and Privacy

6.1 Data Processing

When we access, process, or store data on your behalf (including customer contact information, CRM data, website visitor data, or campaign data), we act as a service provider or data processor. You remain the data controller responsible for:

Obtaining necessary consents and permissions for data collection and processing
Ensuring data is lawfully collected and may be used for intended purposes
Maintaining appropriate privacy policies and disclosures for your end-users
Responding to data subject requests (access, deletion, portability, etc.)

6.2 Data Security

We implement reasonable administrative, technical, and physical safeguards to protect client data. However, you acknowledge that no security measures are perfect and we cannot guarantee absolute security.

6.3 Data Retention

Unless otherwise specified in your Engagement Agreement:

We retain client data during the service period and for thirty (30) days after termination
Upon written request, we will delete or return your data within thirty (30) days of termination
We may retain certain data longer if required by law or for legitimate business purposes (e.g., billing records, audit requirements)

6.4 Subprocessors

We may engage third-party subprocessors (software providers, hosting services, visitor intelligence platforms, etc.) to assist in providing Services. A current list of subprocessors is available upon request. We remain responsible for subprocessor compliance with our data protection obligations.

7. Warranties and Disclaimers

7.1 Company Warranties

We warrant that:

Services will be performed in a professional and workmanlike manner
We have the right and authority to provide the Services
Services will not infringe upon third-party intellectual property rights

7.2 Client Warranties

You represent and warrant that:

You have the authority to enter into this agreement
Your use of our Services does not violate any laws or third-party rights
All information you provide is accurate and complete
You own or have rights to all content and data you provide

7.3 Disclaimers

EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS:

SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND
WE DISCLAIM ALL IMPLIED WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT
WE DO NOT GUARANTEE SPECIFIC RESULTS, REVENUE TARGETS, LEAD VOLUMES, OR RESPONSE RATES
WE ARE NOT RESPONSIBLE FOR THIRD-PARTY PLATFORM PERFORMANCE, DOWNTIME, OR POLICY CHANGES

8. Limitation of Liability

8.1 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

8.2 Excluded Damages

IN NO EVENT SHALL WE BE LIABLE FOR:

INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES
LOST PROFITS, REVENUE, OR BUSINESS OPPORTUNITIES
LOSS OF DATA OR COST OF SUBSTITUTE SERVICES
BUSINESS INTERRUPTION OR REPUTATIONAL HARM

EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

8.3 Exceptions

Nothing in these Terms excludes or limits liability that cannot be limited under applicable law, including liability for fraud, gross negligence, or willful misconduct.

9. Indemnification

9.1 Client Indemnification

You agree to indemnify, defend, and hold harmless the Company, its affiliates, and their respective officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from:

Your breach of these Terms or any Engagement Agreement
Your violation of any law, regulation, or third-party rights
The content, accuracy, or legality of your campaigns, messaging, or contact lists
Your use of Services in violation of applicable spam, privacy, or telecommunications laws
Any claim that your content or data infringes third-party rights

9.2 Company Indemnification

We agree to indemnify you from third-party claims that our Services, when used in accordance with these Terms, infringe a third-party's intellectual property rights, provided you promptly notify us of the claim and cooperate in the defense.

10. Term and Termination

10.1 Term

These Terms begin when you first access our Site or Services and continue until terminated in accordance with this section.

10.2 Termination for Convenience

Either party may terminate an ongoing service engagement:

With thirty (30) days' written notice if on a month-to-month retainer
As specified in your Engagement Agreement for project-based or longer-term contracts

10.3 Termination for Cause

Either party may terminate immediately upon written notice if the other party:

Materially breaches these Terms or an Engagement Agreement and fails to cure within fifteen (15) days of written notice
Becomes insolvent, files for bankruptcy, or ceases business operations
Engages in illegal, fraudulent, or unethical conduct

10.4 Effect of Termination

Upon termination:

You must pay all outstanding fees for Services rendered through the termination date
We will cease providing Services and may suspend your access to systems and tools
Sections of these Terms that by their nature should survive (including payment obligations, intellectual property, confidentiality, limitations of liability, and indemnification) will continue in effect
We will cooperate in transitioning Services to you or your new provider (at our standard hourly rates)

11. General Provisions

11.1 Entire Agreement

These Terms, together with any Engagement Agreement and Privacy Policy, constitute the entire agreement between you and the Company and supersede all prior agreements and understandings, whether written or oral.

11.2 Amendments

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our Site with a new "Last Updated" date or by email. Your continued use of Services after changes take effect constitutes acceptance of the updated Terms.

11.3 Assignment

You may not assign or transfer these Terms or any Engagement Agreement without our prior written consent. We may assign our rights and obligations to any affiliate or in connection with a merger, acquisition, or sale of assets.

11.4 Force Majeure

Neither party shall be liable for failure to perform obligations due to causes beyond their reasonable control, including acts of God, natural disasters, war, terrorism, pandemics, government actions, labor disputes, or third-party service disruptions.

11.5 Independent Contractors

The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

11.6 Waiver

Failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.

11.7 Severability

If any provision of these Terms is found invalid or unenforceable, the remaining provisions will remain in full force and effect, and the invalid provision will be modified to be enforceable while reflecting the parties' intent.

11.8 Governing Law and Dispute Resolution

These Terms are governed by the laws of Colorado without regard to conflict of law principles.

Dispute Resolution:

Any dispute arising from these Terms or the Services shall first be subject to good faith negotiation between the parties
If negotiation fails within thirty (30) days, either party may pursue binding arbitration under the rules of the American Arbitration Association
Alternatively, either party may pursue resolution in the state or federal courts located in Denver, Colorado, and both parties consent to the exclusive jurisdiction of such courts
The prevailing party in any legal action shall be entitled to recover reasonable attorneys' fees and costs

11.9 Notices

All notices under these Terms must be in writing and sent to:

For Company:

Detailed

P.O. Box 811 Buena Vista, CO 81211

Email: hello@wearedetailed.com

For Client:

To the address or email provided in your Engagement Agreement

Notices are deemed received when delivered by email (with confirmation) or three (3) business days after mailing.

12. Contact Information

If you have any questions about these Terms of Service, please contact us:

Email: hello@wearedetailed.com