We build the revenue engine. You close the deals.

A monthly retainer, drawn down in hourly blocks against a plan we scope with you before anything starts. Twenty hours a month is the floor. That is not a sales gate: below it a build stretches out so far that the first piece is stale before the last one lands, and you end up paying for months of half a system. Rates depend on the volume of hours you commit to, and we go through them on the first call.

Three months at minimum, and often longer. A system has to be built against your ICP, tested with real data, and worked into how your team actually sells before it produces anything. Hours run heavy in the first month or two while the foundation goes in, then taper as the work shifts from building to refining and extending. Plenty of clients stay on a lighter retainer indefinitely, because a system nobody maintains is a system on its way out.

Usually fewer than you expect, because most teams already own them. A common starting point is a company that bought Clay, got overwhelmed, and stalled because nothing connects it to the rest of the stack. We work with what you have, replace what is genuinely not earning its cost, and fill the gaps. If you have no CRM we recommend and build in Attio, where we are an Expert Agency Partner. Everything is bought in your name and billed to you directly by the providers at their standard rates, so you own every account and we take no cut.

Yours. We build in Attio, HubSpot, Salesforce, and Pipedrive, and we are comfortable in most CRMs on the market. The underlying work is the same everywhere: objects, stages, fields, and the automation between them. The right answer is almost always the CRM your team already uses, and when we do think a move is worth it we will say so and scope it as the real project it is.

It depends on what is being built. A CRM rebuild or a signal layer can be working within weeks. Anything involving outbound takes longer, because inbox warmup alone needs 3 to 4 weeks before a single send, and rushing it burns the domain you are trying to protect. Assume the first real numbers around 30 to 60 days in, and treat anyone promising faster with suspicion.

Cody, the founder, is involved in every build, and the wider bench is a small trusted group of US-based GTM engineers. We do not offshore the work and there is no junior pod behind the scenes. The person on the call is a person building the system.

No, and plenty of engagements never touch it. Outbound is one channel that sits on top of the data and the CRM underneath it, and it only works when those are solid. If you do want it built, we build the foundation first.

Yes, when the engagement includes outbound. Copy, sequencing, variant testing, and optimization based on reply data. You approve all of it before anything goes out under your name.

Almost certainly. We have built in 3PL and logistics, B2B SaaS, enterprise, defense, startups, and B2B ecommerce, and the systems underneath are the same in every one of them. Vertical experience is useful rather than required. What actually decides it is the economics: a customer has to be worth enough over their lifetime to justify engineering the system that wins them. If you sell to a definable set of businesses and keep those customers, this works.

Most clients stay on a reduced number of hours a month. The work moves from building to tuning, reporting, and adding the next piece as the business changes. Everything is documented as we go, so staying with us is a choice rather than a dependency.